Author: Monica Parker

In the late 1970s, groups of soda marketers descended on the nation’s malls. They gave shoppers two unmarked cups, one filled with Coke and one with Pepsi. Tasters were asked which they preferred. The Pepsi Challenge was a marketing gimmick, but it was based on a classic scientific tool, the blind experiment. If a person […]

Have you seen the videos of the crow solving an eight-stage puzzle? Or of Lee Sedol losing to DeepMind? Learning seems to extend everywhere from the mobile above an infant’s crib to machines to, some argue, evolution and physical law. As we discover and build new learning systems, the biggest lessons may be about how […]

If the Internet has shown me one thing, it’s my own astounding capacity to waste time. The rabbit holes online are deep and rich and usually absolutely fruitless. But I’m fascinated by anything that’s addictive, and my personal black tar heroin is, without doubt, “fail” videos. You know the sort—a 10-minute compilation of six-second clips […]

Meet the architectural rebel who champions ancient engineers.

It’s become common to think about cultural change the same way we think about biological evolution—so common that it may obscure whether the comparison really works. Though there remain many questions yet to answer about biological evolution, it’s a process that’s well-understood. We know, in great detail, how variations emerge, how they’re passed on hereditarily, […]

While the near future is a choice, the distant future is an institution. Governments and non-profits produce long-term forecasts by the thousands. Fortunes change hands based on corporate earnings expectations. People have constructed over 10,000 active time capsules. Despite all of this frenetic activity, the future is more often than not a surprise.     […]

Computers can’t invent, but they’re changing the field anyway.

Many obstacles lie on the path to rational thought.

Screen capture of Patty Bullion’s “Pictures and Documents found after the April 27, 2011 Tornadoes” Facebook page. On April 27, 2011 a monstrous EF5 tornado traveled 132 miles across northern Alabama and into southern Tennessee, missing one of the nation’s largest nuclear power plants by less than two miles, and also skirting the grounds of […]

If there is one thing that having the Internet in our lives has shown most clearly, it may be that anything you can think of as a hobby is also an obsession to a not-insignificant number of people. And so it is with dominoes.  A look around online reveals that there are a lot of […]